Spearheading and Driving Transformations…
…kewl changes for bigger challenges ahead…congrats on the 10th MSC Anniversary and here’s hoping for better implementation and success as we strive towards 2020…
MSC Revitalised For Global Stage
April 07, 2006 16:10 PM
CYBERJAYA, April 7 (Bernama) — The 10-year-old Multimedia Super Corridor (MSC) has been renamed Multimedia Super Corridor of Malaysia (MSC Malaysia) in an effort to revitalise and empower it as a national initiative to be taken to the global stage, Prime Minister Datuk Seri Abdullah Ahmad Badawi said Friday.
The original focus and objectives of the MSC in terms of the basics and principles would be retained, he added.
However, the methods, approaches and strategies employed to achieve the original objectives would be renewed and improved in meeting current needs and challenges, he said when launching the MSC Creative Multimedia Content Initiative (M-CMCI) in conjunction with MSC’s 10th anniversary, here.
Abdullah said the move to revitalise the MSC brand and image was to give added emphasis to the initiative as a national project to enable every Malaysian citizen to enjoy the benefits.
Accordingly, the Multimedia Development Corporation (MDC), established to drive the development of the MSC, would now be known as M-DEC, he said.
Abdullah said MSC Malaysia did not belong solely to M-DEC or Cyberjaya but to all Malaysians regardless of race, religion or status.
Linking the word “Malaysia” to MSC to brand it as MSC Malaysia would enhance the country’s position as a world ICT (Information and Communication Technology) and multimedia hub, he said.
MSC Malaysia’s new slogan of “Win Hearts at Home and Win Battles Abroad” reflected the two-prong role of the MSC as a key driver and key enabler of the local ICT sector and the two markets that it should conquer — the local and global markets, he said.
Abdullah said that evidently MSC’s achievement was laudable and its contribution to national development was immense and meaningful.
Nevertheless, to remain successful, it has to undergo the process of upgrading of performance and renewal of approaches based on needs and challenges because the local and global economic landscape as well as the ICT industry had undergone much change, he said.
The prime minister said development of the ICT industry would remain an important strategy under the Ninth Malaysia Plan (9MP) in support of the huge task of the nation to bring about a knowledge-based economy.
ICT would remain a source of growth for the country and would continue to be the key enabler accelerating the transformation of other sectors of the economy, including manufacturing, services and agriculture, he added.
Abdullah said that over the last 10 years, the MSC had succeeded in establishing a strong foundation for the creation of a knowledge-based economy and community.
He said the number of users of personal computers had risen from 888,000 ten years ago to 4.2 million now while the Internet penetration rate had shot up from 1.8 per cent of the population in 1998 to almost 40 per cent today.
In 1996, the country had less than 300 ICT companies but their number now has reached 3,400, and the ICT sector experienced 17 per cent higher growth than the Gross Domestic Product (GDP) last year, he said.
Abdullah said 1,447 of the 3,400 ICT companies had MSC status and that MSC-status companies garnered revenue of RM7.21 billion in 2004, with RM1.57 billion of it derived from exports.
Furthermore, he said, Malaysia had been identified as the third destination for shared services and outsourcing after India and China.
Cyberjaya, which had become known globally as an intelligent city, had begun to be replicated in several locations in the country with the gradual rollout of the MSC nationwide, he said.
Abdullah said the creative multimedia content industry, which encompasses creative computer animation, digital games, applications and mobile services, interactive television, edutainment, digital publication and digital archives, had been identified for development as a new growth resource under the ninth plan.
The primary objective of the initiative was to develop creative multimedia content and content clusters which would support the generation of economic growth and accelerate technological inventions and new digital content, he said.
He said he was convinced that Malaysia, with its diversity, would be able to establish a good foundation for the development of local multimedia content based on its unique values, culture and heritage for the world market.
Abdullah said there was great potential for development of the digital content industry in the country as the global industry was estimated to be worth US$644 billion (US$1 = RM3.67) by 2009.
At present, he said, more than 100 multimedia digital content companies operated in the MSC and many of them had succeeded in exporting their products.
“Many people may be unaware of it but large and well known digital content companies such as Disney, Sony, Nintendo, Gameboy and Channel V and several Hollywood studios now outsource some of their work to our companies,” he said.
Abdullah said the ultimate objective of the effort would be penetration of the international market by local companies in accordance with the second phase of the MSC.
“We have never been short of ideas but short of implementation, probably because of problems and obstacles. Failure is not an option, we must succeed.
“We have lost the staying power; the 9MP must be implemented quickly and effectively,” he said.
Number of the Day:
10 – years of MSC! Woo hoo!…
(Originally posted on allandog.multiply.com)