Logo Loco?


Dubbed the “iconic” logo for the 2012 London Olympics, the logo above drew much criticism. Personally, I think it looks like someone lepak-ing with his fists resting on his chin…or someone with a really weird pose. Heck, they could very well use this as an image used in psychological tests. Heh.

Anyway, I have listed some excerpts (both positive and negative) of comments about the logo. Some are actually downright funny and sarcastic. In fact, I think it would be a good idea to propose having Logo Commentary as a sport during these games. 😉

Design, Meaning & Organiser’s Hope (aka positive remarks)

The jagged emblem, designed to define the image of the Games in five years’ time, comes in a series of bright shades of pink, blue, green and orange, and includes the signature five Olympic rings emblazoned onto the “0”.

“It will define the venues we build and the Games we hold, and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world” (Lord Sebastian Coe)

“This is an iconic brand that sums up what London 2012 is all about — an inclusive, welcoming and diverse Games that involves the whole country”В (Olympics minister Tessa Jowell)

Negative Remarks

“Lord Coe has described this logo as ‘ambitious, interactive and youth-friendly’. I would describe it as hideous.Questions need be answered as to how we have ended up in this situation. Was there an open competition to supply the designs? If so, what on earth do the rejected ones look like!В We need to know how much money this exercise has cost, because whatever it was, it’s been a complete waste of money.”(Bob Neil, 2012 Olympics spokesman for the main opposition Conservative Party)

“This logo makes me embarrassed to be English” (public comment)

“It looks like it could have been done by a six year old. I could do better with my eyes closed” (public comment)


A poll by the BBC News website asked readers to give it a gold, silver or bronze medal, or a wooden spoon if they really didn’t like it. Eighty three percent gave it a wooden spoon.


Number of the Day:

9.3 – Billion Pounds; The current budget (and still counting) for the 2012 Olympics. This isВ nearly four times more than the first projections of how much it would cost to stage the Games in London. Sigh…one could easily conquer the EPL and Europe with that kind of warchest.

(Originally posted on allandog.multiply.com)

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